Japanese Fender Japan Stratocaster Telecaster Bass aerodyne jazz bass precision bass p-bass strat

Fender Japan Price Increases

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......A little bit of history

Most people know that Fender stopped exporting their Japanese manufactured Telecaster and Stratocaster guitars because many believed the build quality to be superior to the US models. When I took my first Japanese Strat to be fret-dressed, a very distinguished luthier,  and onetime bluesman told me that the best Stratocaster or Telecaster I could have was to take my Japanese one, re-profile the neck and swap the pickups for US Fenders or an alternative such as Seymour Duncan or Lindy Fralin - many of the Fender Japan non-export models have US pickups. “You end up with a better 'Custom' than Custom Shop for less than the cost of a US Standard.”  I'll never part with my custom Fender Japan '62 Reissue Stratocaster. This is the origin of our website.

OK - so what do we have to say about the reasons behind this venture. Well there is absolutely no doubt that Leo Fender's reputation is intact! The new US Fenders are as good as they have ever been; even Pete Townshend, the greatest all-round guitarist is playing a Strat these days - unheard of in the past despite Eric Clapton giving him one of his early acquisitions! Trouble is that Japanese manufacturing is better than US. Look at the prestige cars in the US - they are not American, they are Lexus followed by European marques. So to achieve the quality of the Japanese manufacture, Fender US have to pay their workers more and pass the cost onto us, the consumer! 

Spending a large sum to get your perfect instrument is something we identify with. We have all been musicians since our teens and buying that first Fender is a major step. We read the mags, go to the shops and get it into our head that unless we get a US Fender we are compromising; that is the reason for the Highway 1! It's an OK axe for the money (as long as you don't mind not having any lacquer protection on the body to enable the Rory Gallagher look early in its life) so full marks to Fender.  Premium Fender Japan re-issues only really compare with the American Vintage re-issues which are about twice our price.  Welcome to The Guitar Emporium! We offer high quality Fenders  - those that are: