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  ___ Click Here ___ Welcome to The Guitar Emporium, the premier site for Japanese Fender Guitars in the UK. How to contact us and the history behind the site.

FENDER JAPAN NEW GUITARS

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  ___ Click Here___ Order Guitars and Basses Straps and Cases Accessories

UK CUSTOM SHOP AMPLIFICATION AND PACKAGES

  ____ Click Here ____ __ Victoria Amplifier __ __Tophat Amplifier __ ___ Carr Ampifier ___ Divided by 13 Amplifier __________________ The Custom Shop is a significant aspect of our go-to-market offering. Unlike anyone that we can find on the Internet in the UK we offer a 'boutique' service. We can provide post sales options such as , Plek Setup, Buzz Feiten Tuning System plus 12 months warranty and the ability to try these amazing instruments through a huge range of boutique and vintage amps.

TEST

 

Japanese Fender Japan Stratocaster Telecaster Bass aerodyne jazz bass precision bass p-bass strat


 Special Offers

 PJ555 Precision Bass £650.00
    PB pickup in normal position, JB on bridge

 

DiMarzio Pickup 57 and 62 Stratocaster £649.00
  
Japnese build quality with PUNCH!

 

 What's New

     Fender Japan:

  • 25 Left Handed models now for lefty players and lefties in general
  • More lefty colours
  • Medium Scale Jazz Bass
  • Medium Scale Stratocaster 57 and 62 US pickups
  • New 2-piece body VSP range with Dimarzio pickups
  • New colours throughout the range
  • New models throughout the range
  • Stratocaster with Seymour Duncan Lipstick pickups
Contact for latest special offer info and latest orders
email:
sales@guitaremporium.co.uk 
Tel: 01784-454345  or Mob: 07725 198176

12 months warranty from world renowned
Luthiers Technicians and Businessmen

Shipment to non-UK EEC Western Countries £50.00
contact for other shipment prices

Return-to-Base Warranty*

Note:A few words about Basswood. When Fender Japan were exporting, one ofthe dealers' differentions between the Japanese and US models was thatBasswood was inferior to Alder and indeed the non-Japanese Basswoodwas. Basswood however is the wood of choice on many guiters e.g. theYngwe Malamsteen signature @ £1400. Here is what anindependent luthier, Guitar Wood Types and Tones FAQ has to say about Basswood:

Basswood:
Basswoodis a soft wood with tight grains. Its relatively inexpensive of all theusual guitar woods, and it’s easy on router bits in the factory, easyto sand, and easy to seal and finish. The softness of basswood meansthat sharp highs are dampened and smoothened. That helps offset thetinny sound associated with knife edged tremolo contacts. The softnessalso fosters a weaker low end. It’s light in weight, but not because oflarge pores. Rather it’s low in mass overall. Deep, breathy sub-lowsaren’t resonated in Basswood. The reduction in these outer frequenciesleaves the mids pronounced in a hypothetical response curve. Its verysuitable for the typical guitar range, and very suitable for leadguitar, because of its pronounced “out front” sound. Complex overtonesare muted along with the highs leaving a strong fundamental tone.

Productionnotes: Japanese factories like Ibanez seem to get a tan colored, moreuniform Basswood while other Asian factories get a more flawedyellowish basswood. And there seems to be a big difference in tone. Aclearer, darker Basswood should produce more sound, while the yellowishlower grade seems to have more of the undesirable tonal qualities ofPoplar. A hardtail emphasizes the reduced dynamics of the outerfrequencies.


 

 

......A little bit of history

 

Most people know that Fender stopped exporting their Japanese manufactured Telecaster and Stratocaster guitars because many believed the build quality to be superior to the US models. When I took my first Japanese Strat to be fret-dressed, a very distinguished luthier,  and onetime bluesman told me that the best Stratocaster or Telecaster I could have was to take my Japanese one, re-profile the neck and swap the pickups for US Fenders or an alternative such as Seymour Duncan or Lindy Fralin - many of the Fender Japan non-export models have US pickups. “You end up with a better 'Custom' than Custom Shop for less than the cost of a US Standard.”  I'll never part with my custom Fender Japan '62 Reissue Stratocaster. This is the origin of our website.

 

OK - so what do we have to say about the reasons behind this venture. Well there is absolutely no doubt that Leo Fender's reputation is intact! The new US Fenders are as good as they have ever been; even Pete Townshend, the greatest all-round guitarist is playing a Strat these days - unheard of in the past despite Eric Clapton giving him one of his early acquisitions! Trouble is that Japanese manufacturing is better than US. Look at the prestige cars in the US - they are not American, they are Lexus followed by European marques. So to achieve the quality of the Japanese manufacture, Fender US have to pay their workers more and pass the cost onto us, the consumer! 

 

Spending a large sum to get your perfect instrument is something we identify with. We have all been musicians since our teens and buying that first Fender is a major step. We read the mags, go to the shops and get it into our head that unless we get a US Fender we are compromising; that is the reason for the Highway 1! It's an OK axe for the money (as long as you don't mind not having any lacquer protection on the body to enable the Rory Gallagher look early in its life) so full marks to Fender.  Premium Fender Japan re-issues only really compare with the American Vintage re-issues which are about twice our price.  Welcome to The Guitar Emporium! We offer high quality Fenders  - those that are:

 

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 Fender Japan Reissue Strats 1954 1957 1958 1962
1968
1972
Custom

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 Fender Japan Reissue Teles 1952
 1962 1967 1971  1972

Custom

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 Fender Japan Std Strat Maple Neck

 

  Fender Japan Std Strat  Rose-wood Neck

 

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 Fender  Japan 1957 Reissue Strat US Vintage Pickups

 

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